Writing

Notes on finding out whether people will pay, before you build.

  • Can an AI validate your startup idea?

    AI validators score how your idea is described, not whether anyone will pay. Here is what they are genuinely useful for, and what still has to come from people.

  • How to validate a SaaS idea without writing code

    Landing page signups do not predict revenue. Two founders converted 7,800 users into 18 subscribers, and 6,264 into 71. Here is what to measure instead.