Launch isn't a day. It's a loop.
Collect a waitlist, ship what people voted for, tell them it's live — then do it again. One page and one URL, for as long as your product exists.
For founders shipping on their own, and teams small enough to still move fast.
You're on the list
Invite 3 friends to jump to #180
Dark mode
PlannedHow it works
One page. What it does changes as the product moves — the URL and the people don't.
Collect
People sign up with their email. A referral ladder moves them up the list when the friends they invite confirm.
Listen
The day you launch, the same page becomes a public roadmap. People post what they want and vote on it.
Ship
What to build next is already decided — the board is ordered by votes. Progress is public, so nobody has to ask where their idea got to.
Tell
Everyone who voted for it gets an email the day it lands. They are already subscribed — there is no list to rebuild.
And then round again. The people who voted for the last thing are the audience for the next one. You never rebuild the list.
Pricing
Every plan is the full product. Paid plans remove limits, not features.
Free
- 1 project
- 100 subscribers
- Waitlist + referral leaderboard
- Public roadmap board
- Changelog with voter notifications
- Remove "Powered by blunlock" branding
- CSV export
- Private boards
Pro
- 3 projects
- Unlimited subscribers
- Waitlist + referral leaderboard
- Public roadmap board
- Changelog with voter notifications
- Remove "Powered by blunlock" branding
- CSV export
- Private boards
Free is enough to run a real launch: one page, 100 subscribers, the whole board and changelog. Upgrade when the list outgrows it.
Frequently asked questions
The things people ask before they sign up.
Canny starts after you have launched, and at $79 a month. This starts before you have users, and free. Waitlist, referrals, roadmap and changelog are one page rather than four tools.
The page you already have doesn't change its URL — it changes what it does. It stops being a waitlist and becomes your public roadmap board. Everyone who signed up can start posting ideas and voting immediately.
Yes, on Pro. Point a subdomain like launch.yourproduct.com at us with a single CNAME and we handle the certificate. Bare domains (yourproduct.com, no subdomain) aren't supported yet.
No. Just a confirmed email — the same one they used to join the waitlist.
Your page keeps working and keeps collecting signups past 100. You just can't see the overflow in your dashboard until you upgrade.
Yes, on Pro and above, as a CSV.
One link. Every launch after this one.
Your waitlist becomes your roadmap becomes your changelog, and the people never change.